The Future of Personalized Shopping

I came across this NYTimes blog post recently, “Attention, Shoppers: Store Is Tracking Your Cell” that included the video above and it immediately gave me a whirlwind of thoughts so I decided to jot some of them down.

Business & Consumer Exchange

I love this advancement from a business perspective for making data-driven product recommendations to customers, understanding what products to stock, product placement, identifying customer lifetime value and much, much more.…

5 Landing Page Tips from a Mall Kiosk Salesman

shopping mall

While I was at the mall the other day I was approached by a salesman who was hovering around a kiosk. “Have you heard of this?” the salesman said in a Spanish accent, as he held up a blue wristband.

I do enjoy seeing a good salesman in action, though I prefer not to be the target. …

3 Ways to Customize Your Landing Pages to Show Visitors You Care

crowd

Landing Pages are a great way to try and provide focus to individual products or services you’d like to promote. However, too often landing pages are created hastily without much thought for accommodating the journey from ad click to check-out.

Here are some ways that you can create a more effective conversion experience and let your visitors know that they are not just another face in the crowd.…

Form and Function in Web Design

Louis Sullivan - building design If your site isn’t generating many sales or leads it’s likely that your site’s form and function are out of alignment.

“It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman… that form ever follows function.

Notes:

  1. http://academics.triton.edu/faculty/fheitzman/tallofficebuilding.html